My two cents about software development on the web


Adaptive Content Strategy

Thanks to Daniela Costantini

Reading these slides I landed to The Epic List of Content Strategy Resources written by Jonathon Colman with the purpose of collecting in a single place his favorite resources for folks who are new to this field (perfect for me).

From that list I found The Content Strategy Quad used by Brain Traffic as a guideline designing a content strategy to achieve an organization’s business goals.

Content-focused components

  • Substance – What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience?
  • Structure – How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.)

People-focused components

  •  Workflow – What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
  • Governance – How are key decisions about content and content strategy made? How are changes initiated and communicated?


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