Adaptive Content Strategy
Thanks to Daniela Costantini
Reading these slides I landed to The Epic List of Content Strategy Resources written by Jonathon Colman with the purpose of collecting in a single place his favorite resources for folks who are new to this field (perfect for me).
- Substance – What kind of content do we need (topics, types, sources, etc.), and what messages does content need to communicate to our audience?
- Structure – How is content prioritized, organized, formatted, and displayed? (Structure can include communication planning, IA, metadata, data modeling, linking strategies, etc.)
- Workflow – What processes, tools, and human resources are required for content initiatives to launch successfully and maintain ongoing quality?
- Governance – How are key decisions about content and content strategy made? How are changes initiated and communicated?